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In recent years, the concept of competitive advantage has taken
center stage in discussions of business strategy. There is much talk
about competitive advantage, but a precise definition is hard to come
by. In reviewing the use of the term “competitive advantage” in the
strategy literature, the common theme is value creation. However, there
is not much agreement on when and for whom this value creation occurs.
In this discussion, you will be able to express your thoughts on value
creation in addition to competitive advantage.
For this discussion activity, select any global organization, research that organization, and respond to the following prompts.
- Describe the organization you have chosen and explain how the organization creates and markets its products.
- Does your selected organization have a competitive advantage with their product? Explain why or why not. Justify your claims.
- How does your selected organization focus a portion of their strategy on value creation?
- In your opinion (and based on this module’s materials), can your
selected company retain its value? Explain why or why not. Justify your
claims.
In response to your colleagues:
- Discuss ideas on how their chosen organization can improve upon their competitive advantage and value creation.
- What linkages can you identify in how your organization selects strategy versus your colleagues’
