This paper circulates around the core theme of Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. together with its essential aspects. It has been reviewed and purchased by the majority of students thus, this paper is rated 4.8 out of 5 points by the students. In addition to this, the price of this paper commences from £ 99. To get this paper written from the scratch, order this assignment now. 100% confidential, 100% plagiarism-free.
n this assignment, you will conduct a SWOT (Strength, Weakness,
Opportunity, and Threat) analysis for the type of beverage you have
selected, and for your company overall. As you work on the assignment,
consider why you have chosen one type of non-alcoholic beverage over
another and the reasons for that choice. As you complete your SWOT
analysis, be sure to include external factors such as industry / market
trends and competition, and internal factors such as your capabilities
or abilities to reach certain market segments.
Write a three to five (3-5) page paper, in which you:
- Describe the trends in the non-alcoholic beverage industry,
especially the specific type of beverage category you have chosen.
Justify at least three (3) reasons why you have chosen this type of
non-alcoholic beverage.
- Hints: Research and outline beverage industry trends.
Consider the size and growth rate of the industry overall and the
specific beverage type you have chosen. Use the worksheet in the course
text (p. 88 | Past and Future Growth of Your Industry) to help
you project the future growth rate. Consider the use of industry
associations and search engines to find reliable, recent data.
- Choose one (1) strategic position from the course text (pp. 142–143)
that you believe is the best strategic position for your company.
Explain the approach you will use to implement this strategic position
in order to distinguish your beverage from other non-alcoholic
beverages.
- Provide an overview of your company’s distribution channels. Explain
the manner in which your product will reach end users. Provide a
rationale for your chosen method.
- Hints: For example, will you sell your beverage in grocery
stores, restaurants, or sports venues? If so, describe the types of
resellers and distributors who will sell to resellers and fulfill their
orders. If you are attempting to sell direct-to-consumers, such as
online via a monthly subscription, how will you manage warehousing /
fulfillment / shipping?
- Outline at least three (3) types of risks (including any regulatory
risks) that your business faces. Describe your company’s plan to
mitigate such risk.
- Hints: You may refer to the types of risk listed in the
course text (pp. 148–149) as well as any risks not listed in the text.
Regulation weighs more heavily on beverage and food businesses than many
other types of companies, so be certain to consider any regulatory
risks your type of beverage faces. For example, what kind of regulation
and / or risks are you likely to face if you make health claims about
your beverage?
- Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)
- Hints: What are your company’s likely strengths? Have you
chosen a beverage segment that is growing and lacks an entrenched
competitor? Are you in a niche market that has great potential? What are
the strengths that you and other team members bring to your company? Do
you or other team members have previous experience in the food and
beverage industry?
- Hints: What are your company’s likely weaknesses? Is the
competition in your industry segment entrenched? Is your own management
team inexperienced? Will it be challenging to actually produce your
product and maintain quality?
- Hints: What are your company’s opportunities? Does your
segment have more demand than supply? Have larger corporations stopped
serving smaller or niche markets that you could enter? Is a new market
emerging because of demographics, immigration, changing tastes?
- Hints: What are your company’s threats? Is there a clear
market leader that will be hard and expensive to displace? Are
downward-pricing pressures in the segment making profit margins slim?
Are there little or no barriers-to-entry for new competitors; if you
have a novel idea that succeeds, can the competition easily enter your
market? If you have a global aspect to your company, do factors such as
currency fluctuations, political instability, offshoring or outsourcing
pose threats?
- Format your assignment according to these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; references must follow APA or
school-specific format. Check with your professor for any additional
instructions.
- Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date.
The cover page and the reference page are not included in the required
page length.
- Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
The specific course learning outcomes associated with this assignment are:
- Analyze the role of a company mission, vision, and objectives and the impact to business strategy.
- Describe strategic planning techniques used to formulate alternative strategies designed to achieve stated business goals.
- Analyze the external and internal environment for opportunities,
threats, strengths, and weaknesses that impact the firm’s
competitiveness.
- Use technology and information resources to research issues in strategic management.
- Write clearly and concisely about strategic management using proper writing mechanics.