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Define a “new product”. Explain the five characteristics of a new product that may affect its rate of adoption.

01 / 10 / 2021 Marketing

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Define a “new product”. Explain the five characteristics of a new product that may affect its rate of adoption. Using the new product, Hologram watch as an example, discuss the likely adoption of this new product in your target Roy Morgan Values Segment with reference to these five characteristics: relative advantage, compatibility, complexity, divisibility and communicability



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