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Supplementary
notes on Assessment Brief:
CUSTOMER AND
INTERNATIONAL MARKET ANALYSIS
For Component B,
students can take any organization, local, national, international. The key
point is that you get sufficient information to allow you to do an Audit and
develop a strategy.
Each
student individually undertakes the audit on the organisation chosen for
Component B. They then come together in a group and discuss their reflections
on the audit and put together a group presentation (Component A) which
critically discusses the audit process.
