This paper circulates around the core theme of Criticize or defend Peppers’ and Rogers’ assertion that customers are a scarce resource together with its essential aspects. It has been reviewed and purchased by the majority of students thus, this paper is rated 4.8 out of 5 points by the students. In addition to this, the price of this paper commences from £ 99. To get this paper written from the scratch, order this assignment now. 100% confidential, 100% plagiarism-free.
Question
I am working on my final that is do by 330pm today, can someone help?
Criticize or defend Peppers’ and Rogers’ assertion that customers are a scarce resource, particularly with regard to the existence of secondary markets for customers. Be sure to look across industries at different types of businesses and classifications of customers (B2C, B2B, etc.), and integrate your answer with your own knowledge and experience
Assess the following statement for validity and its impact on customer experience management: Courts around the world have awarded significant damages to consumers over privacy violations. Integrate your own experience and knowledge as you look across industries at the importance of having and enforcing privacy protection, particularly online. Should corporate privacy violations become a civil or criminal offense?
Compare and contrast customer needs with product benefits using an original example from the airline industry. How do the product features and attributes for the good or service relate to what customers seek to get from the product? Be sure to consider the transaction scale of the industry for an individual customer versus volume of goods and services provided, and consider opportunities for customization as part of your answer.
According to Peppers and Rogers, some companies are value creators, some are value harvesters, and some are value destroyers. Choose a company that you feel is a value creator, and explain why it fits that definition and how customer-strategy has enabled it to succeed. Be sure to consider how the organization allocates its resources to grow customer equity in your answer.
Peppers and Rogers identify four leading indicators of customer lifetime value change: lifetime value drivers, lifestyle changes, behavioral cues, and customer attitudes. Select a company for whom customer attitudes have the greatest impact on their customer relationships and customer equity. Can the company monitor this situation and control it to any extent to preserve lifetime value? Prioritize the list of other factors for the company.
