create a SWOT analysis and provide a detailed explanation of what considerations led to the determination of the SWOT components

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BMGT364 Assignment 2: Planning the Future at Galaxy (Week 6)

Assignment
2: Planning the Future at Galaxy (Week 6)
Purpose:
In the second assignment,
students will create a SWOT analysis and provide a detailed explanation of what
considerations led to the determination of the SWOT components. Students
will then make recommendations and explain what factors were considered in
making the recommendations.
Outcome Met by Completing This
Assignment:
integrate management theories and principles into
management practices
employ effective planning processes to develop strategies,
goals, and objectives in order to enhance performance and sustainability
identify the essential characteristics of decision
making and indicate the range and types of decisions a manager makes
Instructions:
Step 1: Review “How to Analyze a Case Study” under Week 3 Content.
Step 2: Create a Word or Rich Text Format (RTF)
document. This paper should be presented in a professional manner,
double-spaced with indented paragraphs. The final product will be between
6-8 pages in length excluding the title page and reference page.
Step 3: Title page with your name, the course name, the date, and
the instructor’s name.
Step 4: In writing a case study, the writing is in the third
person. What this means is that there are no words such as “I, me, my, we,
or us” (first person writing), nor is there use of “you or your” (second person
writing). If uncertain how to write in the third person, view this
link: .quickanddirtytips.com/education/grammar/first-second-and-third-person”>http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person. Do not include personal commentary.
Step 5: In writing this assignment, students are expected to
support the reasoning using in-text citations and a reference list. If
any material is used from a source, it must be cited and referenced. A
reference within a reference list cannot exist without an associated in-text
citation and vice versa. View the sample APA paper under Week 1
content. Step 6: In writing this assignment, students are
expected to paraphrase and not use direct quotes. Learn
to paraphrase by reviewing this link: .wisc.edu/Handbook/QPA_paraphrase2.html”>https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
Step 6: In writing this assignment, students will use
resources from the course material and no more than 2 external source
documents. NOTE: The expectation is that students provide a robust
use of the course material. This reference is not about just using the
company profile.
Step 7: In completing the assignment, students are expected
to use the facts from the case study and company profile paired with the weekly
courses readings to develop the analysis. View the company profile here:
.umuc.edu/content/enforced/188027-M_001033-01-2168/BMGT%20364%20Galaxy%20Toys,%20Inc.%20Company%20Profile.docx”>Galaxy Toys, Inc. Company Profile.
Step 8: Review the grading rubric for the assignment.
Step 9: Read critically and analyze the case study provided
under Week 6 content. Notate the key points in the case
study.
Step 10: Create the introductory paragraph.
The introductory paragraph is the
first paragraph of the paper but is typically written after writing the body of
the paper (Questions students responded to above). View this website to
learn how to write an introductory paragraph: .writing.ucsb.edu/faculty/donelan/intro.html”>http://www.writing.ucsb.edu/faculty/donelan/intro.html
Step 11: Respond to the required elements of the
assignment. Be clear and concise in the writing and make sure the
questions are comprehensively answered.
Review the main case study located
under week 6 content.
Part One: Long Term Planning Goals and Decisions
The toy industry is very fickle and
innovation is critical. Sales for January 2016 showed only a 3% rise over
January 2015 leaving the company managers concerned about meeting projected
sales targets for 2016. In a 30-month plan, George Jepson, Jr., as CEO,
together with Edward Mercury, CFO, set long-term goals for the company to
include the following:
increase sales unrelated to NASA toys by 22 percent;reduce company-wide costs by 5 percent within 15 months
and 11.2 percent by the end of the plan;create new technology based action toys;use innovative technology in production to increase
efficiency;reduce carbon footprint by 5 percent.

In November 2015, the long term
planning team began to select the newest Galaxy product line. The choice
of the right product design will hopefully stop the slump in sales and jump
start growth. Tomorrow, February 4, 2016 is the final meeting of the
planning team. The team will choose between three options:
produce 1 million Payload Nine toys or MMTJE1 for
Christmas 2016;produce 1 million Payload Nine toys for
Christmas 2016 and 1 million MMTJE1 for Christmas 2017;produce 1.5 million MMTJE1 toys for
Christmas 2017.

The products have different
production requirements. Payload Nine is designed to
complement the International NASA Space Station series. Payload
Nine is geared to the 7-10 age group and contains building blocks to
make the space shuttle with emphasis on the cargo hold and its loading arm.
Focus group results suggest
that Payload Nine will sell well but it is not a “wow” product
in the eyes of the group. It is not a trendsetting toy. The
introduction of Payload Nine is estimated to jump NASA sales
by 6.8%. Payload Nine requires little change on the production floor and
supplies are easily obtainable. Production could begin May 1, 2016 and
completed in time for the Christmas toy market. No additional personnel
would be needed and existing production would not be delayed. Production
costs would fit within the current year’s budget.
The other project “Moon Mission
to Jupiter’s Europa” (MMTJE1)is a 3D engineered of the Curiosity
vehicle used to. explore Mars. The toy is operated remotely allowing a
child and parent to launch the capsule “Juno 1” craft, 500 ft. in the
air, unload the rover called Galileo and move it along all
terrain surfaces. Galileo takes pictures remotely and
sends them to a cell phone. The toy is geared for the age 11-15 market
but can be used with younger children as long as there is adult
supervision. The toy is made from a 3D printer and consists of a plastic capsule
and rover base with electronics added separately in production. [Not sure
what 3D printing is, view.com/what-is-3d-printing/”>http://3dprinting.com/what-is-3d-printing/]
Focus group results suggest that it
is a “wow” product and would also encourage sales of related toys and books as
Jupiter’s Moon Europa has been deemed by scientists as the most accessible and
likely place to support habitable life as we know it to be. Children can view
pictures and imagine a Moon currently covered in ice as a new space frontier
adventure. An interactive video game is also envisioned. It will also be
the first intergalactic action toy that Galaxy Toys has ever
produced. MMTJE1is estimated to bring a 15% increase in
unrelated NASA sales if rolled out in 2016 and 21.6% increase if rolled out in
2017. However, MMTJE1 is not production-friendly at this
point.
The new production equipment,
electronics, computer programming and trained personnel would not see
production beginning before November of 2016. Anticipated budget costs of
$450,000 necessitating a budget increase of $300,000 over all five plants would
be needed. In order to meet the October deadline for Christmas 2016 sales
additional manpower would be needed with a cost increase of 20% over the
projected $450,000 budget costs. In addition, the push would necessitate
significant rescheduling of current production and likely require factory
workers to put in overtime. Finally, the rush would be predicated on the
assumption that production problems would not occur.
Part One: Long Term Planning Goals and Decisions
Keith Wisternick, VP of Production,
has the job of aligning all the production teams for Galaxy Toys, and more
specifically, he is the person that ensures that each of the plants are capable
of producing toys that meet the quality standards of Galaxy Toys in an
efficient and cost-effective manner. Also, part of Keith’s job is
to provide valuable input into the long-term planning process of the company.
Every two years, Keith and his counterparts in the other departments meet to
determine the new product line for the upcoming two years. They are
presented with new ideas that have been developed by the Design and Engineering
Department.
After soliciting input for recommendations
on the toys that would most likely meet the company’s future objectives, the
Board of Directors narrowed the choices to Payload Nine and Moon
Mission to Jupiter’s Europa 1 (MMTJE1).
As VP of Production, Keith is very
aware that his recommendation and vote lends great influence to the
outcome. Lucky for Keith, he is not expected to provide his
recommendation without first delegating some researching responsibilities to
others. One person that he relies upon for research and analysis is Itza
Yu who is a Production Manager. Yu has been tasked with creating a SWOT
analysis for Keith’s review. However, Yu has not had any prior
experience with creating this type of information. Keith has provided the
following source to help him:
.mindtools.com/pages/article/newTMC_05.htm”>https://www.mindtools.com/pages/article/newTMC_05.htm
Required Elements for Part One:
Using the facts that have been provided, the course
content and your own research on the toy industry, students should assume
the role of Itza Yu and create the SWOT analysis for Keith.To further assist Keith, Itza Yu must also provide a
detailed explanation as to what considerations led to the determination
that certain facts should be classified as “strengths” while others were
classified as “weaknesses.” In other words, it’s not enough to simply list
various strengths and weakness, but instead, Itza Yu must explain “why”
these facts were included in the analysis. Lastly, Itza Yu must select the best long term
planning decision for Keith’s approval. In this report, Itza Yu must
explain the analysis and factors used in evaluating the vision, mission,
long-term goals and SWOT analysis of the company that led to the
conclusions that formed the basis of the decision that Keith would
recommend to the Long-term Planning Committee.

Part Two:Short Term Production Goals and Objectives
The Board of Directors has decided
to accept the recommendation to roll out the “Moon Mission to Jupiter’s
Europa 1” for the holiday season of 2017. In a virtual meeting, led
by Itza Yu, the production managers have had a “brainstorming” session and have
created a list of short-term goals and objectives.
In reviewing the list, Itza Yu noted
that some of the items on the list are sound short-term goals and objectives
while others are not and therefore, should be removed. He also noted that
some of the items do not fit well with the company’s vision and mission and
will need to be eliminated.
Assuming the role of Itza Yu,
students must determine whether the items on the list are “goals” or
“objectives” and whether they should be adopted or abandoned. The list is
as follows:
Short Term Goals and Objectives List
Production of quality MMTJE1 toys must start February
20th, 2017.Production of quality MMTJE1 toys must start by July 1,
2017.Dates for starting production set. Completion dates for new personnel hire set.MMTJE1 quality toys production.Additional personnel must be hired by February 20th 2017.Materials must be state of the art.Completion dates for material purchase and delivery
set.3D printers must be purchased by February 20th,
2017.3D printers must be purchased and installed by November
1, 2016The first MMTJE1 toys should be produced by December 1,
2016.QC should evaluate first toys by December 31, 2016.Completion dates for QC standards will be determined by
QC.Safety standards should be determined by QC by May 1,
2016.Materials must be purchased by and delivered by July 1,
2016.New packages should be palletized by May 1, 2017.Personnel for all production functions must be
organized by March 31, 2016.Shipping should begin immediately upon the nod from
Quality Control.Shipping should begin July 1, 2017.Shipping start dates should be determined.IT must confirm programming for 3D printers is complete
by June 1, 2016.3D machine operators must be trained by October 31,
2016.Completion dates for 3D programming, training and
installation set.Maintenance for 3D printers must be done daily.Personnel must be cross trained on the 3D printers.Training on new equipment must be done by October 31,
2016.Marketing will determine shipping start date.Dates for personnel hire set.
Required Elements for Part Two:
From the list above, students should generate three
lists. The first list should be a selection of “appropriate” short-term
goals. The second list should be a selection of “appropriate”
objectives. The third list should be those other goals and
objectives that have been abandoned.In completing this task, students are expected to
demonstrate their understanding of the difference between “goals” and
“objectives” and their choices should reflect this understanding.Moreover, students are required to clearly explain
their reasoning for the selection (of certain goals and objectives) and
the abandonment of others. This analysis will be very helpful to Keith
Wisternick and the Board of Directors of Galaxy Toys, Inc.
Step 13: Using the grading rubric as a comparison, read
through the paper to ensure all required elements are presented.
Step 14: Proofread the paper for spelling and grammatical
issues, and third person writing.
Use the spell and grammar check in Word as a first
measure;Have someone who has excellent English skills to proof
the paper;Consider submitting the paper to the Effective Writing
Center (EWC). The EWC will provide 4-6 areas that may need
improvement.
Step 15: Submit the paper in the Assignment Folder.