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HI 5004 Marketing Management Written Report 20 marks Words limit 2500 Topic: Choose an organization form the Australian Dairy farmers, Australian Industries: This assignment is in report form with the following headings: a) Executive summary (250 words) b) Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company c) Comments on both Micro and Macro environmental forces affecting the company d) Brief analysis of consumer perceptions and behaviour about the brand/company e) Marketing Mix (brief discussion) f) Your comments or any recommendations g) Conclusion (250words) • References Harvard style • Research at least 8 academic articles on the topic
