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Assess the function and effect of type on visual communication using historical and contemporary research

01 / 10 / 2021 Essays & Coursework 1

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Unit Sector

Visual communication – graphic design

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research type to develop design solutions

1.1 Assess the function and effect of type on visual communication using historical and contemporary research

1.2 Research and evaluate detailed technical and aesthetic factors that influence the successful use of typography

1.3 Explore relationships between typographic form and related imagery across digital and traditional media

1.4 Analyse own approach to typography in the context of research

2. Explore creative and complex applications of type

2.1 Explore and extend the potential of typography in own design practice

2.2 Investigate the ways that typography conveys messages at a detailed level

2.3 Analyse the interactions between text and other visual components in complex forms of information

2.4 Experiment with the expressive potential of type

2.5 Evaluate typography in the context of current technologies in design practice

3. Extend typography expertise in professional practice

3.1 Apply typography to the needs of complex design projects

3.2 Work effectively with complex, varied and large amounts of type

3.3 Control typography hierarchy and systems within complex applications

3.4 Create specialised type to meet particular design needs, including dynamic and sculptural type

3.5 Develop typography for 2-D, 3-D and virtual applications

3.6 Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design



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