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5.1 Summary of findings
As previously
stated, it was reported that junior participation in cricket was generally increasing
following England’s success in the 2009 Ashes and beyond. Previous research
indicated that a ‘trickle down’ effect and the effect of role models could
significantly contribute to forging a greater increase in cricket amongst young
people. However a number of other complex and numerous reasons were given for
taking part in cricket.
This was also
reflected by the responses of the newly participating cricketers interviewed in
this study. It was apparent that young people held a variety of diverse
participation motives such as: being part of a team, peer group influences,
family influences, developing skills and success. Yet, it was also suggested
that watching the national team be successful did influence their desire to
play cricket. Therefore, although there is scope to propose that England’s
Ashes triumph resulted in a large influx of new cricketers. The differing
motives for participation also bare much significance. Hence, a ‘trickle-down’
effect can not be fully justified as a determinant of cricket involvement on
its own.
5.2 Implications of findings
With there being
such a variety of cricket participation motives, the ECB and local cricket
clubs will have great difficulty in implementing recruitment programmes which
meet the needs and motivations of every individual. Nevertheless, the
interviews with the coaches and the ECB representative offered an insight into
the methods already in place and therefore provided a basis on which new,
revitalised methods could be devised.
It was
highlighted that increased links among local clubs and schools, marketing and
publicising cricket and using a combination of professionals and qualified
coaches to work together is essential to further increase cricket participation
rates.
5.2 Limitations / Future Research
Despite the results from this study
being able to provide some useful information for cricket coaches and
practitioners. A number of issues arose throughout the research which may have
limited the findings. As Coach02 explained:
“They’re (children) starting as early
as 7’s and under 9’s.”
Perhaps then, a
larger subject group would have been accessible if the study had been aimed at
younger children. As only 12 players aged between 15 and 17, had only recently
began playing. Yet, this may have caused even more difficulty getting answers
out of the cricketers, as even at 15-17 the players gave limited response.
However, this may have been the result of the researcher’s lack of interviewing
experience.
Furthermore,
with regards to SE’s objectives (SE, 2008),
“...everything’s
changed to 16+.” (ECB01)
Therefore, it may be also be appropriate to examine the motives of
newly-participating adults.
As well this
ECB01 also noted that:
“There’ll
be barriers to why people stop (playing).”
Hence, it would be constructive to consider why sports participants ‘drop out’
and how to ‘retain’, and not just recruit players (Gaskin & Garland, 2005).
As SE also aim to reduce in drop-off (SE, 2008), together
with delivering an additional one million more regular participants by 2012 –
2013 (DCMS, 2008).
