This paper circulates around the core theme of 1.to export from the United States together with its essential aspects. It has been reviewed and purchased by the majority of students thus, this paper is rated 4.8 out of 5 points by the students. In addition to this, the price of this paper commences from £ 99. To get this paper written from the scratch, order this assignment now. 100% confidential, 100% plagiarism-free.
You are the international manager of a U.S. business that has just developed a revolutionary new personal computer that can perform the same functions as existing PCs but costs only half as much to manufacture. Several patents protect the unique design for this computer.
Your CEO has asked you to formulate a recommendation for how to expand in Western Europe. Your options are:
1.to export from the United States
2.to license a European firm to manufacture and market the computer in Europe
3.to set up a wholly owned subsidiary in Europe
Evaluate the pros and cons of each alternative and suggest a course of action to your CEO