1. Determine sponsorship requirements and opportunities. 1.1.Identify sponsorship requirements in consultation with colleagues.

ELEMENTS 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine sponsorship requirements and opportunities.

1.1.Identify sponsorship requirements in consultation with colleagues.

1.2.Develop targets for sponsorship based on financial parameters of activity.

1.3.Identify items, activities or projects to be sponsored to meet organisational needs.

1.4.Identify potential sponsors based on potential sponsor appeal, nature of the activity and previous approaches.

2. Source sponsorship.

2.1.Develop sponsorship materials in a clear, concise and professional format to include a full breakdown of costs and benefits.

2.2.Distribute and present sponsorship materials according to agreed targets.

2.3.Undertake follow up promotion and negotiation with potential sponsors.

2.4.Discuss and negotiate additional opportunities with sponsor.

2.5.Make written sponsor contracts or agreements to include full details of commitments made by both parties.

3. Service sponsors.

3.1.Brief colleagues on details of sponsorship arrangements.

3.2.Organise activities according to sponsorship agreement, ensuring all agreements are honoured.

3.3.Monitor and evaluate activities and make required adjustments.

3.4.Provide and request feedback from sponsor.

3.5.Identify and action opportunities to enhance value of involvement for sponsors and benefits for the organisation.

3.6.Maintain and distribute accurate and current sponsorship documentation throughout the process.

3.7.Liaise and follow-up with sponsor to initiate future cooperative approaches.