1.2 Develop campaign objectives

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Design campaign

1.1 Identify critical campaign design features from business needs and objectives

1.2 Develop campaign objectives

1.3 Identify required campaign resources

1.4 Establish appropriate organisational, team and individual targets

1.5 Develop campaign procedures for all relevant parties

1.6 Confirm campaign design by consulting with stakeholders

1.7 Identify technical requirements to support campaign

1.8 Ensure campaign design complies with relevant legislation and regulatory codes

2. Implement campaign and monitor outcomes

2.1 Use project management tools effectively

2.2 Establish real-time campaign monitoring and reporting

2.3 Accurately analyse campaign results at regular intervals

2.4 Conduct effective campaign debriefing with staff and key stakeholders

3. Analyse fulfilment processes

3.1 Map existing fulfilment processes

3.2 Collect comprehensive data on campaign fulfilment performance

3.3 Conduct effective process improvement analysis

3.4 Establish appropriate new processes or standards

3.5 Specify and establish an appropriate tracking mechanism

4. Present campaign results to relevant business units

4.1 Conduct an effective written and oral presentation

4.2 Focus on critical aspects of campaign in the presentation

4.3 Clearly communicate required action to other parties

4.4 Communicate and resolve campaign process concerns and issues

5. Prepare campaign cost–benefit analysis

5.1 Collect relevant campaign data

5.2 Accurately calculate cost of calls and other transactions

5.3 Accurately assess immediate and longer-term financial gains of campaign

5.4 Communicate appropriate performance and financial results to relevant parties