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Visual communication – graphic design
Elements and Performance Criteria
Elements describe the essential outcomes.
Performance criteria describe the performance needed to demonstrate achievement of the element.
1. Adopt professional work practices
1.1 Develop and maintain a professional work ethic to support graphic design practice
1.2 Collaborate, communicate and share ideas with other professionals about creative and commercial aspects of graphic design
1.3 Evaluate the skills and knowledge needed to operate as a professional graphic designer
1.4 Evaluate own current skills and abilities and the need for further professional development
1.5 Evaluate all aspects of own practice on an ongoing basis
2. Develop commercial skills for graphic design
2.1 Assess the key commercial relationships that operate in the graphic design sector, and how they are affected by changing trends
2.2 Investigate costing practices and charges for graphic design work in different industry contexts
2.3 Assess the opportunities used by graphic designers to promote their services
2.4 Analyse the client perspective of graphic design and its impact on professional practice
2.5 Evaluate relevant information to build own approach to the commercial position of own practice
3. Analyse the rights and obligations of graphic designers
3.1 Evaluate the legal and moral rights and obligations of graphic designers
3.2 Practise work and business in ways that meet legal and moral obligations
3.3 Pursue own rights as a graphic designer consistent with own professional and ethical standards
4. Pursue professional graphic design opportunities
4.1 Evaluate new work opportunities for graphic designers at a local and global level
4.2 Identify and evaluate opportunities that exist in current and developing graphic design trends