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Introduction
This unit introduces learners to the main UK and worldwide tourist destinations in terms of visitor numbers and income generation and their location. Learners will look into the cultural, social and physical features of those destinations and the issues and trends that affect their popularity, as part of the essential selling skills and knowledge needed by managers within the travel and tourism sector.
Through studying visitor numbers, statistics and other relevant data, learners should be more aware of past issues affecting tourism, enabling them to appreciate the impact they can have on
a destination and its continued popularity.
Aim:
The aim of this unit is to enable learners to gain understanding of UK and worldwide destinations, their cultural, social and physical features, their characteristics and issues affecting their popularity
Learning Outcomes and assessment criteria:
On successful completion of this unit a learner will:
1 Understand the scope of key UK and worldwide tourist destinations
2 Understand the cultural, social and physical features of tourist destinations
3 Understand how the characteristics of destinations affect their appeal to tourists
4 Understand issues likely to affect the popularity of tourist destinations
Indicative content:
LO1 Understand the scope of key UK and worldwide tourist destinations
Main destinations: by income generated, visitor numbers and tourism statistics
Tourist destinations: major tourist destinations selected from UK, Europe and the rest of the world
Generators: source of tourists
LO2 Understand the cultural, social and physical features of tourist destinations
Cultural: resources eg museums, monuments, churches, megaliths, festivals, food, drink, music
Social: social groups eg national, regional, religious; needs of different customer groups; impact of tourism on resources and the local community; carrying capacity; sustainability; local and national government policies; alternatives to mass market
Physical: landscape eg geology of lakes, mountains, coastline, profile of beaches, flora and fauna, preferences of landscape; effects of people and the need for conservation eg urban infrastructure, water supply, sanitation, transport networks
LO3 Understand how the characteristics of destinations affect their appeal to tourists
Economic characteristics: economic growth and development; the process of economic development in countries eg pre-industrial society, industrial to a service economy; components of gross domestic product; provision of consumer goods; exportation of primary products; fluctuation of process in export markets; dependency on industrial countries; tourism as an economic alternative
Physical characteristics: physical conditions eg poor urban infrastructure, lack of clean water supply, inadequate sanitation, lack of utilities, poor transport network
Social characteristics: eg population pressures, infant mortality, life expectancy, migration from rural to urban living, levels of poverty, construction and roles of family units, quality of life, incidence of disease, literacy levels, role of women and children
Political characteristics: forms of government eg absolutist, democratic, emergent democracy, tribal, theocratic; corruption, international links; use of tourism as a political tool e.g. Cuba, Burma
Destinations: selected from UK, Europe and the rest of the world, leading destinations, developing destinations
Appeal: popularity, change in visitor numbers, types of visitor eg business, pleasure, visiting friends and relatives; change, product life cycle.
LO 4 Understand issues likely to affect the popularity of tourist destinations
Issues: e.g. climate, global warming, Arctic flows, ocean current, natural disasters, natural phenomena; sustainability; political eg use of tourism as a political tool, human rights, growth of nationalism and religious fundamentalism; terrorism; economics; trade links, sports links, linguistic links, ethical, role of the media, conflict with agriculture
Popularity: visitor numbers, statistics, economic data; tourist generation e.g. factors determining demand, reason for growth; world distribution – domestic and international