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Business Development – Marketing
Elements and Performance Criteria
Elements describe the essential outcomes.
Performance criteria describe the performance needed to demonstrate achievement of the element.
1. Prepare market research plans for implementation
1.1 Determine research policies and procedures
1.2 Develop or commission and review market research project plan and detailed work plans to point of finalisation
1.3 Execute processes to obtain required resources to implement market research project plan and work plans
2. Engage external consultants or service providers
2.1 Identify requirements for external consultants from market research project plan
2.2 Specify goods and services required to implement plans, and detail criteria for selection
2.3 Identify, evaluate and select potential consultants or other providers of required goods and services
2.4 Contract selected consultants or providers of goods and services
3. Manage market research activity
3.1 Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures
3.2 Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements
4. Evaluate research processes and findings
4.1 Confirm validity of information and data obtained by market research
4.2 Review relevance and usefulness of findings against research objectives outlined in market research project plan
4.3 Assess performance of project against all relevant elements of market research project plan and work plans
4.4 Measure stakeholder satisfaction with research process and findings
4.5 Prepare reports for future improvements to research process
4.6 Implement revised policy and practices in accordance with organisational requirements