1. Negotiate graphic design briefs Evaluate the overall objectives and creative, technical, legal, budgetary and timeframe considerations of complex graphic design projects

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Negotiate graphic design briefs

1.1 Evaluate the overall objectives and creative, technical, legal, budgetary and timeframe considerations of complex graphic design projects

1.2 Develop and share ideas about projects with relevant people

1.3 Re-evaluate and refine options based on own analysis and input from others

1.4 Establish and agree on final nature and scope of design briefs

2. Develop and refine graphic design concepts

2.1 Develop design concepts based on a thorough understanding of the communication need and the range of options available to the professional designer

2.2 Identify the potential for customised or specific research to meet different design briefs

2.3 Adapt and use relevant ideas and approaches from research with consideration of intellectual property requirements

2.4 Reflect on own practice and experience to inspire idea development

2.5 Consider the potential of new and emerging technologies to inform designs

2.6 Develop concepts that incorporate both creative and technical requirements

2.7 Integrate individual research, personal ideas and professional realities to refine and confirm concepts

2.8 Create concept presentations that suit the nature of the work

3. Plan and monitor graphic design projects

3.1 Develop viable project management plans for graphic design work

3.2 Engage specialist expertise where appropriate

3.3 Administer and monitor work against the project plan

3.4 Communicate and collaborate with relevant people at key stages

3.5 Create project documentation at key stages during the project

3.6 Link the different challenges of the project to complete work on time

4. Realise graphic design solutions

4.1 Integrate design techniques and tools confidently and skillfully to produce designs

4.2 Use critical and creative thinking to challenge, adapt and refine graphic design solutions

4.3 Engage in creative collaboration and refinement throughout the design process

5. Evaluate design outcomes

5.1 Evaluate the success of completed designs to meet objectives

5.2 Assess the work against other creative, technical and business considerations

5.3 Analyse and evaluate feedback from client and peers

5.4 Identify potential approaches for future work and further skill development opportunities