0% Plagiarism Guaranteed & Custom Written

1. Manage marketing performance Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation

01 / 10 / 2021 Essays & Coursework 1

This paper circulates around the core theme of 1. Manage marketing performance Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation together with its essential aspects. It has been reviewed and purchased by the majority of students thus, this paper is rated 4.8 out of 5 points by the students. In addition to this, the price of this paper commences from £ 99. To get this paper written from the scratch, order this assignment now. 100% confidential, 100% plagiarism-free.

Unit Sector

Business Development – Marketing

Elements and Performance Criteria

ELEMENT 

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Manage marketing performance

1.1 Manage marketing effort to ensure it is directed towards areas of greatest potential for the organisation

1.2 Manage integration of marketing, promotional and sales activities in accordance with strategic marketing objectives

1.3 Monitor product, distribution, pricing and marketing communication policies according to market movements, marketing plan objectives and organisational requirements

1.4 Use marketing metrics to monitor overall marketing progress against performance targets, ensuring activity, quality, cost, and time requirements are met

2. Manage marketing personnel

2.1 Communicate strategic marketing objectives across the organisation in ways suited to levels of knowledge, experience and specific needs of personnel

2.2 Identify and agree roles, responsibilities and accountabilities of staff and contractors involved in all elements of marketing effort

2.3 Develop communication strategy to ensure personnel responsible for each element in the marketing mix work together to meet organisation’s marketing objectives

2.4 Provide mentoring, coaching and feedback to support individuals and teams to achieve agreed objectives and use resources to required standard

2.5 Identify individual and team performance, and instigate corrective action promptly to safeguard marketing outcomes

3. Evaluate and improve strategic marketing performance

3.1 Analyse marketing outcomes, review strategic objectives and marketing metrics, and revise if required

3.2 Analyse successes and performance gaps considering cause and effect, and use this to improve strategic performance

3.3 Analyse over-performance against targets for trends and set new targets

3.4 Analyse changes in market phenomena, and identify and document their impact on strategic marketing objectives

3.5 Document review of marketing performance against key performance indicators in accordance with organisational requirements



International House, 12 Constance Street, London, United Kingdom,
E16 2DQ

Company # 11483120

Benefits You Get

  • Free Turnitin Report
  • Unlimited Revisions
  • Installment Plan
  • 24/7 Customer Support
  • Plagiarism Free Guarantee
  • 100% Confidentiality
  • 100% Satisfaction Guarantee
  • 100% Money-Back Guarantee
  • On-Time Delivery Guarantee
FLAT 25% OFF ON EVERY ORDER. Use "FLAT25" as your promo code during checkout