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MKT 578 Final Exam
1) Archaeologists inform us that
public relations has roots in
word propaganda originated
growth of public relations as an accepted business-like practice in the United
States of America stems from
the widely repeated definition of public relations developed by the late Denny
Griswold to serve an organization properly, practitioners ought to serve as
effectively communicate with a public, it is important to recognize that
you target "experiences," you`re likely using ________ to segment a
would trust management more if they
major reason to do an in-depth interview of top management and communicators
before designing an effective employee communications program is to
arbiters of communications in organizations, it`s been the charge of public
relations people since the 1960s to
typical goal of consumer relations is to keep former customers because
does advice to clients from lawyers differ from advice given to clients by
public relations practitioners?
public relations can best be defined as
organization`s social responsibility image is often determined by
success of public relations in the 21st century is likely to depend heavily on
why print media are number one with public relations professionals include
the end of the 1990s, magazine readership
of the following is good advice for public relations people who want to know
how to deal effectively and ethically with people representing the various
types of media?
achieve placement of a written release, which of the following should you
use of video news releases has been criticized for
corporate public interest advertising, the public service announcement (PSA) is
aimed at providing an important message. However, a key distinction is that the
30-second radio spot would usually be expected to consist of approximately
of the following web-based communications vehicles are appropriate for public
relations practitioners to distribute content easily?
they use the Internet to communicate, practitioners can
public relations professionals expect to benefit from their website, they
of the following is true in regards to texting?
relations practitioners have found that Twitter can be
of the following pertain to CEO blogs?
the most essential steps in the public relations management process is
and Gantt are tools that can help public relations practitioners to
for a public relations program is important, but principally a program is
assessed in terms of its