You need to identify and select 1-3 articles from the contemporary business ( one academic reference for the introduction) literature about a current IMC ‘hot topic

Management

Decisions and Issues in IMC IMC DECISIONS PORTFOLIO

You need to identify and select 1-3 articles from the contemporary business ( one academic reference for the introduction) literature about a current IMC ‘hot topic’ should be during 2014-2016 only of your choice relating to the five decision areas covered in this unit.


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