You have just started working for an oil and/or or gas company, and have joined a project team. To inform the market & customers of its newly acquired status you & your team have been tasked with an international short term project, with a duration of 3 months.
You need to come up with business report detailing the resources needed to produce this project. Other teams have also been asked to put together a report along the same lines and the best one will be selected by senior management before implementation begins.
Your project will be a marketing campaign. Your objective is to communicate with your customers, to tell them about your new capabilities & with a view to increasing sales over the next three years. This should meet the overall business need, of achieving increased market share and competitive advantage.