write an essay in which you compare and contrast the balanced
scorecard utilized by the British Airport Authority (BAA) at Heathrow
Airport’s Terminal 5 project with the standard quadrants typically
applied in a traditional BSC approach (financial focus, Internal focus,
Learning and Growth focus, and Customer focus). That is to say, the
Terminal 5 project was a large, public construction project using
private contractors. Yet, the BSC approach is also applied to the
manufacturing sector, health care sector, and is applied in both private
and public organizations. So you’ll want to consider how the T5 project
adapted the BSC approach to fit the prevailing circumstances to help
formulate your arguments.
In formulating your essay you need to discuss to what degree the
evidence suggests the balanced scorecard approach is amenable to most
Introduction: In this part of your essay you will
need to introduce your topic and provide a very brief overview of the
key points you plan to make in your paper.
Analysis: In this section you will present the
actual comparison and contrast between BAA’s approach to the Balanced
Scorecard and more traditional approaches.
Conclusion: Wrap up your argument with a clear and
cogent synopsis of your findings. Do your best to convince your reader
(aka, your professor) as to your position.
Additional Instructions: Your essay should be 3 to 4
pages in length (not counting your title page or references). You must
include a list of references. APA formatting is preferred. Do not paste
in sections of text into your essay. All of your work must be written in
your own words. It’s OK to use a short quote now and again, but
quotations must be in quotation marks and properly cited. In-text
citations should be used anytime you are borrowing somebody else’s
ideas, or information. That is to say, if you are borrowing a thought
from a publication from F. Leghorn’s article written in 2010, that
section of text must be followed with (Leghorn, 2010). Quotations, data,
and general ideas (put into your own words) should all be cited.