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Using Heskett’s ‘strategic service vision’ framework as a template, specifically stages one and two, provide an overview of your organisation,

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 Using Heskett’s ‘strategic service vision’ framework as a template, specifically stages one and two, provide an overview of your organisation, its ‘target market segments’ and its ‘service concept’ 2. Outline your core and peripheral services that make up the bundle of services you will offer to your customers. 3. Provide a description of the proposed servicescape. Note that although this is relevant to Part B, it will provide substance to your overview. 4. Using newspaper articles (print or online) written in 2013-15, identify three current issues that would impact on your specific organisation. 5. Using a range of sources of information, including both media articles and academic literature as supporting evidence, identify and evaluate factors that you think will impact on your business in the future.



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