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financial risks in doing business in this expanded marketplace. Competitive
advantage is something that needs to be explored in this new market with the
best possible implementation of strategies to differentiate a new product
among new customers. In addition to strategic alliances, joint ventures, and
other partnership opportunities, some companies prefer to operate within the
selected country’s infrastructure versus from the home country’s
International Business Model and
Describe 2 reasons why your company’s
product should be introduced in this particular country.
Research and describe the 3
international business models’ 3 dimensions—polycentric, ethnocentric, and
geocentric. For more information, click
Research and explain an international
business strategy that can be applied to your company. For additional
information, read more about these strategy options here:
Discuss why this is the best international strategy for your particular
company and product.
Decide which one could work best for
gaining comparative advantage with your company’s product in this new market.
Comparative advantage occurs if the country or company experiences the lowest
opportunity cost in producing the good. Justify why this model is best for
your company’s product.
International Product Pricing
Research and explain 2 pricing
strategies that would help your brand be as visible as possible in the new
Explain how you will incorporate the
pricing strategies into your promotional plan that you are working.