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• This will include an examination of techniques for organisational auditing and for analysing external factors that affect marketing.

19 / 01 / 2019 Marketing

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 Task 1 - Situational analysis:

•    This will include an examination of techniques for organisational auditing and for analysing external factors that affect marketing. (Assessment Criteria 1.3)
•    Carry out organisational auditing and analysis of the external factors that affect marketing planning within Hyatt Hotels. (Use the SWOT and PESTLE for this). 
(Assessment Criteria 1.4) 

            Task 2 – Barrier to Marketing Planning

•    Assess the barriers to marketing planning and examine how Hyatt Hotels can overcome these.  
                        (Assessment Criteria 2.1, 2.2)

            Task 3 – Marketing Planning

•     Objectives – this will include the introduction of the product/service.   
(Assessment Criteria 3.1) 
•    Examine techniques for new product development for the business traveler 
(Assessment Criteria 3.3) 
•    Justify pricing policy, distribution and a communication mix for the new product/service contextualising this to the business traveler.  (Assessment Criteria 3.1,3.4) 
            
             Task 4 – Ethical Issues

•    Explain possible ethical issues that might influence the plan and analyse ways to address these. Consumer ethics such as false claims also needs analysing with a brief plan on how to deal with these issues. (Assessment Criteria 4.1, 4.2, 4.3)

-    Budgets – keep this brief (sales and costs). (Assessment Criteria 3.1) 

-    Implementation – this will take the form of a chart and will include all activities including a final activity of monitoring and evaluating performance. (Assessment Criteria 3.1)


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