This is a marketing plan for Air Canada. It is supposed to depict how the company lacks online marketing strategy and would be interested in our marketing plan. Please follow the attached e-marketing guidelines for the complete format of the assignment. Be detailed and to the point with writing.
Be sure to create suitable goals for the company using the example given in the guideline document. When completing budget, use real company data to establish budgets and costs. The main goal of this paper is to help air Canada create a better marketing plan and retain more loyal customers.