.The advantage here is that the various products – the product portfolio

MBA Assignment for Strategic Marketing Module. “Most organisations offer more than one product or service…..The advantage here is that the various products – the product portfolio – can be managed so that they are not all in the same phase in their life cycles. Having products evenly spread across life cycles allows for the most efficient use of both cash and human resources.” Hollensen, S. (2015) Marketing Management: A relationship approach. 3rd ed. Harlow Pearson p257. By reference to academic literature given, explore the concept of the product portfolio and product lifecycle management, using appropriate industry examples to demonstrate your learning and application. Indicate how a company could apply the concepts, making generic recommendations. We must choose a company with different product range. • Draw a product life cycle curve and show where each of the products in your company’s product range fits along the curve. Also, make a table with the four PLC stages (Introduction, Growth, Maturity, Decline) and in the table show which products in your company’s product range belong in which stage. • In this assignment, you need to offer critical analysis of your company’s efforts and achievements related to product portfolio management (PPM), and the product life cycle (PLC). There are several topics you could explore. Here is a list of possible topics: o Pricing decisions in the context of PPM and PLC o The impact of competition on PPM and PLC o Macro-level, external effects on the industry, and how it relates to PPM and PLC o How PPM and PLC influence product development at your subject company o The length of the PLC at your subject company o Marketing to specific customer segments of the PLC (Innovators, Early Adopters, etc.) For any of these topics, briefly explain your analysis or conclusions. Please try to explore other topics as well – do not limit yourself to only these topics. I need a good harvard referencing including in-text referencing. I have attached the assignment instructions and lectures slides together. Thanks.



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