Tesla Motor Inc.recently introduced energy efficient, battery powered electric vehicles in the USA and in some of the EU countries. The CEO aims to enter in the Australian market with a promotional budget of US$1 billion for a projected sales of 20,000 units of Tesla vehicles in its first year of entry in Australia. As a Tesla Marketing Manager, prepare a "marketing plan" for the Australian market for 2016-2017. Note Similar examples are available in your textbook and course Moodle site, where you will find some guidelines about how to prepare a marketing plan. You will also be guided by your lecturer and/or tutor. Each assessment should be uploaded as a .doc or .docx file (word file). The word count between executive summary and conclusion should not exceed 3000 words. The "turnitin" matching rate must not exceed 30%, otherwise there will be a penalty. The course coordinator will decide about the nature of this penalty. IMPORTANT NOTE: Table of contents, date of submission and word count --- 01 marks. Executive summary (four paragraphs or one page summarizing the whole report) --- 02 marks. Background (briefly write about the company, products, visions and mission, and current marketing objectives) --- 02 marks. Situation analysis (market summary including market demography and demand analysis, marketing environment/SWOT analysis, current competition, product and competitors` marketing promotional budget and sales analysis, target market and market positioning analysis) --- 15 marks. Marketing promotion objectives and strategies for 2016-2017 --- 10 marks. Media and budget allocation for 2016-2017 --- 05 marks. Conclusion, correct writing style & format, expression & language, citations & references etc. --- 05 marks.