Read the paper and write 4 pages according to the following questions 1. Describe the procedure (as characterized by Copper and Chew) that Isuzu motors goes through to allocate its target cost among major functional improvements to its vehicles 2. What are “tip-toe” objectives as discussed in the Cooper and Chew article, and what is their role in target costing? 3. Motivation: To address that think about why the paper was written and why has it been assigned? What is the problem for which this paper is the answer? Many papers are dated and offers historical perspective of the basic thoughts behind important concepts that we today take for granted. In the motivation, try to bring these out. 4. Communication: The clarity with which narrate the concepts and the “story” of the paper. You need to demonstrate a complete understanding of the underlying concepts and reasoning. 5. Critical Evaluation: Consider why was the paper written? Has it achieved its objective? Why should people read it today? What have you learned and how does it relate to whatever else you know?