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students need to work on a specific case study, marketing campaign,

19 / 01 / 2019 Managment

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students need to work on a specific case study, marketing campaign, political activist campaign or similar. You should be able to use at least 3 NMM theories and concepts which you have learnt during the course. These should feature explicitly in the report. 

Your report itself should be in a video format of between 7 and 10 minutes in length, using team members’ skills and creativity in making an interesting output. Guidance on formats and upload will be given. 

The list of theories and concepts from which you should select are as follows: 

1- Co-Creation 
2- Personalisation 
3- Internet and Long Tail markets 
4- Disruptive Innovation 
5- Attention Economy and Information Overload 
6- Freemium 
7- Gamification 
8- Viral Marketing 
9- Return on Investment and Pricing, revenue models for marketing online campaigns. 
10- Reputation in Social Media 
11- The value of celebrities in marketing and their role in advertising 
12- The Customer Decision Journey and its relationship to digital advertising. 


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