Strategy map

Assignment title: Strategy map and the balanced scorecard: the AMCOR case AMCOR CASE [www.amcor.com] 1. Read the weekly task of the AMCOR case outlined on the subject LMS site. 2. Visit the company website to find information about the company`s products, mission, objectives, strategic priorities, sustainability initiatives, business environment, organizational structure, annual reports, and operations which would assist you in completing this assignment. 3. Based on your inquiry and research, write a report in the form of a business report which MUST specifically and succinctly cover the following issues/questions: Required: 1. Outline the long-term goals/objectives of the company and identify the groups of stakeholders and competitors for the company (5 marks) 2. Formulate a Balanced Scorecard for AMCOR that include one lag indicator and one lead indicator to support each objective. Make sure that your chosen performance measures relate specifically to AMCOR. (5 marks) 3. Draw a Strategy Map for AMCOR, similar to that in Exhibit 14.5 in the textbook (p. 628), to show the relationships between the different objectives. (5 marks) 4. Conclude your assignment by writing a critically commentary on how your developed Balanced Scorecard can be used by the AMCOR senior management team to monitor corporate and divisional performance, to motive all AMCOR staff, and as a tool for sustainability improvement. (5 marks) Note: It is the Group’s responsibility to ensure that their assignment conforms to all relevant University, College and Department guidelines. All Group members are expected to make an approximately equal contribution to each part of the assignment. (Note: by way of Appendix, the report must be fully referenced where appropriate in accordance with College requirements. No more than ten references are expected). Each required task of the assignment will be evaluated based on the following criteria: Content: relevance to topics and quality of information. Organisation: good introduction, logical flow (sequence) of arguments, and well-structured. Quality of analysis: critical commentary and reflective views on issues addressed. Overall conclusion (lessons learned from the case Preparation The following information relates to Amcor Limited. As soon as possible, but definitely before your week 2 workshop please make sure that you familiarise yourself with the company by: Reading the background information. Accessing the company website and taking a brief tour: (http://www.amcor.com) Accessing the most recent Annual Report (accessible from the website – link as above) AMCOR CASE STUDY (www.amcor.com) Amcor is a global leader in responsible global packaging solutions supplying a broad range of rigid & flexible packaging products. It is a large company, with revenues of US$9.5 billion, 27 200 employees, 66 000 shareholders and 180+ sites in 43 countries. Amcor`s history dates back to the 1860s when Samuel Ramsden arrived in Australia to seek his fortune in a new land. He established Victoria`s first paper mill on the banks of the Yarra River in Melbourne. For most of its life this operation was known as Australian Paper Manufacturers. In the 1970s and 1980s the company added a range of diverse packaging interests to its traditional papermaking activities and in 1986 changed its name to Amcor Ltd. Amcor now serves markets around the globe by pursuing profitable organic growth, strategic acquisitions and divestments and the provision of packaging solutions in Australia, Europe, Latin America, Switzerland and the United States of America. Amcor’s is world’s largest producer of Polyethylene terephthalate (PET) bottles (such as those used by Coca and many other household and industrial products). Other packaging products produced include materials for industrial applications such as aerospace, agriculture, automotive, energy and insulation. Amcor also manufactures flexible and rigid packaging for food, household items, personal and homecare products, tobacco products, beverages, hospital sterilisation units, medical devices, and pharmaceuticals. They also provide services in packaging design, materials, testing and recycling. Amcor is currently structured into three business groups namely, Flexible packaging, Rigid Plastics and Tobacco and specialty packaging. Amcor’s main competitors are Ball Corp, Mondi PLC, Sealed Air Corp, UPM Kymmene OYJ and Weyerhaeuser Co. Amcor is committed to light weight packaging innovations which save thousands of tonnes of the earth’s resources and CO2 emissions through lower raw materials usage and reduced fuel consumption for the transport of its products. Efficient use of raw materials reduces the volume of material that needs to be managed through recycling programs and reduces the quantity of packaging material sent to landfill. Amcor works strategically with partners throughout their entire value chain, and is thus able to unlock powerful social, environmental and economic opportunities throughout a product’s entire life cycle. For example, Amcor’s rigid plastic bottle value chain starts with packaging planning and design, raw material (plastic resins) purchase, manufacture and transport, conversion of raw materials into rigid plastic packaging, establishing targets to reduce waste to landfill, greenhouse gas emissions and municipal water use, and delivery to customers’ manufacturing sites for use in packaging their products. The packaged products are then transported through an often complicated supply chain for ultimate display and sale by retailers around the world. At the end of the product life cycle packaging can still add value, as a result of sophisticated re-cycling and energy recovery processes. Preparation The following information relates to Amcor Limited. As soon as possible, but definitely before your week 2 workshop please make sure that you familiarise yourself with the company by: Reading the background information. Accessing the company website and taking a brief tour: (http://www.amcor.com) Accessing the most recent Annual Report (accessible from the website – link as above) AMCOR CASE STUDY (www.amcor.com) Amcor is a global leader in responsible global packaging solutions supplying a broad range of rigid & flexible packaging products. It is a large company, with revenues of US$9.5 billion, 27 200 employees, 66 000 shareholders and 180+ sites in 43 countries. Amcor`s history dates back to the 1860s when Samuel Ramsden arrived in Australia to seek his fortune in a new land. He established Victoria`s first paper mill on the banks of the Yarra River in Melbourne. For most of its life this operation was known as Australian Paper Manufacturers. In the 1970s and 1980s the company added a range of diverse packaging interests to its traditional papermaking activities and in 1986 changed its name to Amcor Ltd. Amcor now serves markets around the globe by pursuing profitable organic growth, strategic acquisitions and divestments and the provision of packaging solutions in Australia, Europe, Latin America, Switzerland and the United States of America. Amcor’s is world’s largest producer of Polyethylene terephthalate (PET) bottles (such as those used by Coca and many other household and industrial products). Other packaging products produced include materials for industrial applications such as aerospace, agriculture, automotive, energy and insulation. Amcor also manufactures flexible and rigid packaging for food, household items, personal and homecare products, tobacco products, beverages, hospital sterilisation units, medical devices, and pharmaceuticals. They also provide services in packaging design, materials, testing and recycling. Amcor is currently structured into three business groups namely, Flexible packaging, Rigid Plastics and Tobacco and specialty packaging. Amcor’s main competitors are Ball Corp, Mondi PLC, Sealed Air Corp, UPM Kymmene OYJ and Weyerhaeuser Co. Amcor is committed to light weight packaging innovations which save thousands of tonnes of the earth’s resources and CO2 emissions through lower raw materials usage and reduced fuel consumption for the transport of its products. Efficient use of raw materials reduces the volume of material that needs to be managed through recycling programs and reduces the quantity of packaging material sent to landfill. Amcor works strategically with partners throughout their entire value chain, and is thus able to unlock powerful social, environmental and economic opportunities throughout a product’s entire life cycle. For example, Amcor’s rigid plastic bottle value chain starts with packaging planning and design, raw material (plastic resins) purchase, manufacture and transport, conversion of raw materials into rigid plastic packaging, establishing targets to reduce waste to landfill, greenhouse gas emissions and municipal water use, and delivery to customers’ manufacturing sites for use in packaging their products. The packaged products are then transported through an often complicated supply chain for ultimate display and sale by retailers around the world. At the end of the product life cycle packaging can still add value, as a result of sophisticated re-cycling and energy recovery processes.


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