Select an advertisement from a magazine or newspaper that is promoting a tourism or hospitality enterprise, such as a hotel, a restaurant, a transport company, airline, an event or a club or or a tourism destination region, such as a town or city – depending on what is relevant to the degree you are doing. Make sure that the advertisement you choose has sufficient information in it to complete this assessment task.
Gather relevant statistics such as length of stay, expenditure and market segments concerning the region in which this business is located and/or target market for the type of enterprise chosen. You can access this information from a number of sources, for example the Australian Bureau of Statistics and Tourism Research Australia, both of which can be accessed from libraries; state and regional tourism organisations (e.g. Tourism New South Wales, Tourism Queensland); local Councils and visitor information centres; corporate websites; or independent academic and popular media.
a) Using relevant statistics describe the type of visitors who come to the region in which your selected advertised business is located; or the main target market that uses the services provided by your chosen enterprise.
b) Based on the aforementioned promotion and advertising, critically evaluate how well the advertisement targets the market for that region/enterprise. (You should cite at least 3 marketing theories from lecture 2 and 3 that help you to analyse the effectiveness of the advertisement (e.g. the AIDA framework, colour theory, advertising appeal, message execution styles)
c) You must cite at least 3 academic references
d) A copy of the print advertisement that you chose to evaluate should be included as an appendix in your assignment and the source provided.