Select a global company of your choice to develop an international marketing plan, and decide on one new product and a country for global expansion. You will be working on developing the plan throughout
After selecting your global company and one of its products for
international expansion, discuss the country and why it fits your
company’s brand. In your discussion, include the following:
- Give a brief overview of the company and the product you have chosen.
- Discuss the country you choose and how it fits your company’s brand.
- How did ethnocentricity influence or not influence your decision?
- Cultural and language implications need to be addressed in your decision.
- Discuss market acceptance of the product based on the country’s economic development.