• Recognize the significance of marketing contributing to national wealth creation and economic development

By the end of this course you should be able to:  
• Recognize the significance of marketing contributing to national wealth creation and economic development, and the relationship between consumer choice and democracy; • Discuss corporate marketing management – as initiated by the likes of Peter Drucker, Theodore Levitt, and Philip Kotler – including the marketing mix (4Ps) and services marketing mix (7Ps) frameworks, the 
  
 
product life-cycle, models about marketing communications and persuasion, pricing approaches, marketing research, buyer behaviour, product policy, strategic approaches to marketing, sources of brand equity, market segmentation, and disintermediation impacts on channels of distribution; • Assess the social responsibilities of marketers and limitations associated with conventional marketing management



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