Q1) Describe the alternative strategies available to the LEGO Group in 2004? Explain why you think the LEGO Group followed the course that they did and comment on how successful you feel this strategy has turned out to be.

Q1) Describe the alternative strategies available to the LEGO Group in 2004? Explain why you think the LEGO Group followed the course that they did and comment on how successful you feel this strategy has turned out to be.

Q2) Discuss the extent to which you consider LEGO to be a strategy-oriented organization and describe the key strategic decisions that LEGO now faces. You have to use: STRATEGY DEFINITION, STRATEGIC DRIFT, MISSION AND VISION, DELIBERATE AND EMERGENT STRATEGY, STRATEGY LENSES, STRATEGY HORIZONS, CORPORATE AND BUSINESS STRATEGY, LEADERSHIP, TOWS, SCENARIO PLANNING (it is not necessary to use all of them)


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