This paper circulates around the core theme of Purpose of the Assessment This assignment has been designed to allow students the opportunity to explore together with its essential aspects. It has been reviewed and purchased by the majority of students thus, this paper is rated 4.8 out of 5 points by the students. In addition to this, the price of this paper commences from £ 96. To get this paper written from the scratch, order this assignment now. 100% confidential, 100% plagiarism-free.
Purpose of the Assessment This assignment has been designed to allow students the opportunity to explore the underlying importance of marketing and a marketing philosophy within organisations, and to society as a whole Assessment Task It is proposed that the concept of marketing orientation has a number of components: • customer orientation: understanding customers well enough continuously to create superior value for them; • competitor orientation: awareness of the short- and long-term capabilities of competitors; • interfunctional co-ordination: using all company resources to create value for target customers; • organisational culture: linking employee and managerial behaviour to customer satisfaction; • long-term creation of shareholder value: as the overriding business objective.