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1. Identify the publics in the BP and Queensland floods case studies? (150 words)
2. Segment and Prioritise (identify the Publics? (200 words)
3. What different approaches were adopted by the leaders in the two cases? (200 words)
4. Define corporate image. How does it differ from corporate reputation? (250 words)
5. If you had been the CEO of BP what different strategies and tactics would you have adopted? (300 words)
6. Answer all Case study questions (700 words)
7. Conclusion (50 words)