 Outline overall financial performance (a table with key figures/ratios) and comment on performance

a. Company/Organisation

 Outline overall financial performance (a table with key figures/ratios) and comment on performance

 Quantify and trend the portfolio

 What are the key issues/challenges/opportunities faced by the Company/Organisation?

b. Competitive Environment

- Define your Arena/Industry/Market

- If data is available quantify by revenue/units and show trends

- Comment on competitors, customers

- What are the key issues/challenges/opportunities in the Competitive Environment?

Company/Organisation Strategy Applications (200 words maximum per application + tabulations and diagrams)

Manual Section 6 and Grant Chapters 2,5,11,12,13,14,15, Unilever Case A and Unilever.com

 


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