Outline overall financial performance (a table with key figures/ratios) and comment on performance
Quantify and trend the portfolio
What are the key issues/challenges/opportunities faced by the Company/Organisation?
b. Competitive Environment
- Define your Arena/Industry/Market
- If data is available quantify by revenue/units and show trends
- Comment on competitors, customers
- What are the key issues/challenges/opportunities in the Competitive Environment?
Company/Organisation Strategy Applications (200 words maximum per application + tabulations and diagrams)
Manual Section 6 and Grant Chapters 2,5,11,12,13,14,15, Unilever Case A and Unilever.com