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nit 7 Assignment – European Destinations

05 / 03 / 2018 Assignment

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Assignment brief – BTEC (QCF)

Qualification covered

BTEC level 3  in Travel and Tourism

Units covered

Unit 7 Assignment – European Destinations

Learning outcomes covered

Know factors and features determining the appeal of leisure destinations in the European travel market for UK visitors

 

Scenario

The company are thinking of expanding the number of European destinations in their holiday programme and have asked you to research and make a presentation in which

you must:

 

Task3

a. Describe factors and features that determine the appeal of two leisure destinations in Europe for different types of visitors (P3). You must select two different types of leisure destinations – from beach resorts, winter sports resorts, countryside areas and cities –each in a different European country. The factors and features that you describe must include accessibility, climate, attractions, cultural and economic.

When describing the appeal of each destination, you must link this to specific visitor types, highlighting where the destinations have wide appeal to many types of visitor and also specific

appeal, e.g. lively nightlife for young people, safe beaches for families, etc.

 

b. Explain how the different factors and features of the destinations you selected in Task 3a appeal to specific types of UK visitors (M2).

For both destinations you must consider at least two different types of customer, for example a group of school children and a retired couple.

 

c. Give detailed and realistic recommendations for how one of the leisure destinations you selected for Tasks 3a and 3b could increase its appeal for different types of UK visitors (D1). For example, if you selected the ski resort of Meribel, you could

recommend activities that could take place in the winter for non-skiing tourists. Your ecommendations should be detailed and realistic. They should also link to the visitor type(s) you are trying to attract and you may recommend initiatives that have been

successful for other similar types of destinations.

Evidence you must produce for this task

Written report

·         Reference guide

·         Comparison grid

·         Conclusion

Criteria covered by this task:

To achieve the criteria you must show that you are able to:

Unit

Criterion reference

Describe factors and features that determine the appeal of two leisure destinations in Europe for different types of visitors

7

P3

Explain how different factors and features of selected European leisure destinations appeal to specific types of UK visitors.

7

M2

Give detailed and realistic recommendations for how one European leisure destination could increase its appeal for different types of UK visitors

7

D1

 

Sources of information

 

www.visitbritain.com

www.grandpier.co.uk

www.wmsp.co.uk

Dale G – BTEC Level 3 National Travel and Tourism Student Book 1 (Pearson,2010)

 

Youell R - BTEC Level 3 National Travel and Tourism Book One 3rd Edition (Travel & Tourism Publishing,2010)

 

 


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