Work on the company Nike, use the excel worksheet and build your own dividend discount model. Based on the Nike company’s financial statement, what you expected to find based on your understanding of the firm`s business, its stability, growth, market and other attributes. Did you believe fundamental value to capture the market value? Why or why not? What are the assumptions you made and why? Although you should write about all important assumptions, you need to address the growth, interest rate and horizon assumptions in some details. What is short term and what is long term in your analysis? Why? What are the sources of data you used? Consistency across models. Did you make same interest rate and growth assumptions? Why or why not.