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Write a Mergers and Acquisitions literature review including what a merger is and how it differs from an acquisition, some of the reasons why companies merge and acquire; the underlying merger and acquisition rationale ( Strategic, financial and managerial motives) ; what the primary merger and acquisitions drivers are; what is the process of mergers and acquisitions, the timing of mergers and acquisitions, the difference between horizontal integration, vertical integration and conglomeration; the basic merger lifecycle and lifecycle phases; some basic measures of success for mergers; the difference between long-term and short-term measures of success in both mergers and acquisitions; the basic scenarios for failure in both mergers and acquisitions; conclusion the concept of merger waves and the major waves that have occurred since 1900.