Marketing Process Paper

Marketing Process Paper

Rubric for Marketing Process Paper – 30 pts

You have just been tasked to develop a marketing plan for a new product to be sold overseas. Breifly

describe your product and the target market. Explain the steps you will take to develop your marketing

plan. Make sure you include the culture of the target country and economic factors that indicate that

potential buyers can afford your product. Provide an example of the marketing strategy you will

implement for this product introduction including supply chain distribution and transportation

considerations.

The following text references should point you in the right direction:

Page 199, exhibit 8-1; Pages 176-192; Chapter 5; Chapter 20

Note: This paper is about the processes you will take, not actually doing the research to take this product to

market. For example, state what type of research you will do, don’t actually do the research that you suggest

should take place.

This paper should be no less than 5 pages and no more than 7. The font should be 12 pt, Times roman (or

another comparative serif font). The final paper should be properly laid out with headings and sub-heads. For

example, headings should be All Caps and bold followed by a bold sub-heads. A Cover page, table of contents,

page numbering, Appendix (if necessary to elaborate on the product, show pictures, etc.) and References are

expected in APA format. (Note: These pages are NOT included in the page count)

The writing standard for this paper is a maximum of one gross writing error per page of double-spaced

typescript. Examples of gross errors are: improper punctuation; incorrect capitalization; mistaken tense; lack of

paragraph structure; misspelled words; to confuse “its” and “it’s”; to confuse plurals and possessives,

“companies” versus “company’s”; and so forth. Other common errors encountered are writing in the first person

and using slang instead of business terminology. Slight differences of style, such as use or absence of commas

in some instances, are not gross writing errors. With modern word processors, attention to composition and

careful proofreading, the suggested writing standards are not difficult to meet. Use a writer’s reference or

writing style guidebook for assistance with effective writing.

All parts and processes are included and thoroughly discussed. They are clear, concise

and logical. Paper is free of writing errors and laid out per directions

25-30

points

Most parts and processes are included with some minor omissions. They are clear,

concise and logical. Paper is mostly free of writing errors and minor layout errors.

Paper uses the words I and/or you once.

20-24

points

Processes and explanations are slightly confusing and illogical. Some major points are

missing. Paper has a few writing errors and layout errors. Paper uses the words I

and/or you once or twice.

15-19

points

Processes and explanations are confusing and don’t make sense. Many major points

are missing. Paper has many writing errors and layout errors. Paper uses the words I

and/or your several times.

10-14

points

Processes and explanations are confusing and don’t make sense. Opinions used instead

of processes and facts. Paper has many writing errors including the use of the words I

and/or you. Layout has major errors.

5-9

points


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