MKT 301Marketing Plan: SWOT Analysis Guidelines and Rubric
the product or service selected for the Marketing Plan, conduct a SWOT
Analysis. Click Marketing Plan: SWOT Analysis Example to view a sample
of this assignment.
You are required to use a chart for the analysis. Click SWOT Analysis Table to download the template.
each of the four parts of the SWOT Analysis, at least four factors are
required; however, more may be needed depending on the product or
service. Part of the grade will depend on how well the critical
SWOTfactors are addressed. Bullets may be used, but grammar,
punctuation, and spelling will count.
Submit the Marketing Plan: SWOT
Analysis to the Dropbox no later than Sunday 11:59 PM EST/EDT of Module
3. (This Dropbox basket is linked to Turnitin.)
Criteria PunctualityAOn time.One-point deduction for each error
inAPA,spelling, orpunctuation. Full points formeeting the length
requirement.B10% for each day. One-point deductionfor each error
inAPA,spelling, orpunctuation.C10% for each day. One-pointdeduction for
eacherrorgrammar, spelling, or punctuation.D10% for each day.
One-pointdeduction for eacherrorgrammar, spelling, or punctuation.F10%
for each day. One-pointdeduction for eacherrorgrammar, spelling, or
punctuation.Grammargrammar,grammar,in APA,in APA,in APA,10-point
deduction for 75%.30-point deduction for 50%.40-point deduction for
25%.50-point deduction for less than 25%.Length40 points and upforbeyond
25% ofwhat is required.Full points for fully meeting the
contentrequirements.10-point deduction for 75%.20-point deduction for
50%.30-point deduction for 25%.missing contentContent