Marketing plan should be between 10–15 pages and must follow all APA guidelines. Your topic should be for a business, product, or service that you would like to start (no multilevel marketing structures or non-profit organizations, please).

Marketing plan should be between 10–15 pages and must follow all APA guidelines. Your topic should be for a business, product, or service that you would like to start (no multilevel marketing structures or non-profit organizations, please). Because this is an applied project and not a research paper, please do not select a corporation such as Starbucks or Coca-Cola as your topic. If you are interested in coffee restaurants, for example, you may wish to select your own cappuccino bar as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project.

MARKETING PLAN OUTLINE

Cover Page
Marketing Plan for Organization/Company name:
Proposed by:
Submitted to:
Date:
Table of Contents Suggested number of pages
1… Executive Summary………………………………………………………………………………………….. 1.0

2… Company Description………………………………………………………………………………………… 0.5

3… Strategic Focus and Plan…………………………………………………………………………………… 1.0

Mission/Vision Statements
Goals
Core Competency and Sustainable Competitive Advantage
4… Situation Analysis……………………………………………………………………………………………… 1.0

SWOT analysis
Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory
Industry Analysis
Competitor Analysis
Customer Analysis
5… Market-Product Focus……………………………………………………………………………………….. 2.0

Marketing and Product Objectives
Target Markets
Points of Difference
Positioning
6… Marketing Program……………………………………………………………………………………………. 2.0

Product Strategy
Price Strategy
(i) Breakeven Analysis

Promotion Strategy
Place (Distribution) Strategy
7… Financial Data and Projections…………………………………………………………………………… 1.0

Past Sales Revenues
Five-Year Projections
8… Organizational Structure……………………………………………………………………………………. 0.5

9… Implementation…………………………………………………………………………………………………. 1.0

10… Evaluation and Control………………………………………………………………………………………. 0.5


Price: £ 79

100% Plagiarism Free & Custom Written, Tailored to your instructions

Leave your Comments


Can't read the image? click here to refresh