For the Segmentation component of the Marketing Plan, identify and
define the market segments you will target. You are required to identify
and describe THREE segments for your product.
The analysis should
include:1. A name for each segment (required). For example, if I were
segmenting older consumers for a pet product, I might have “Empty
Nesters” and “Little Old Lady Cat Lovers.”A narrative description of
each of the segments. This is typihigh level the characteristics of the
segment (see example).How you are segmenting the groupsVERY specific and
use no less than THREE demographic and THREE psychographic variables
for each of your segments. You may also need geographic variables. You
may use BULLETS forthis part of the assignment.A summary chartAt
your2.cally a paragraph and explains at a3., including the
characteristics of your target segments. Be4. 5..option, you may include
other charts and graphs however they are not required.
Click Marketing Plan: Segmentation Example to view a sample of this assignment.
Submit the Marketing Plan: Segmentation to the Dropbox no later than
Sunday 11:59 PM EST/EDT of Module 4. (This Dropbox basket is linked to
Criteria PunctualityAOn time.One-point deduction for each error
inAPA,spelling, orpunctuation. Full points formeeting the length
requirement.B10% for each day. One-point deductionfor each error
inAPA,spelling, orpunctuation.C10% for each day. One-pointdeduction for
eacherrorgrammar, spelling, or punctuation.D10% for each day.
One-pointdeduction for eacherrorgrammar, spelling, or punctuation.F10%
for each day. One-pointdeduction for eacherrgrammar, spelling, or
punctuation.Grammargrammar,grammar,in APA,in APA,or in APA,10-point
deduction for 75%.30-point deduction for 50%.40-point deduction for
25%.50-point deduction for less than 25%.Length40 points and upforbeyond
25% ofwhat is required.Full points for fully meeting the content
requirements.10-point deduction for 75%.20-point deduction for
50%.30-point deduction for 25%.missing contentContent