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Marketers must understand the tools of their trade. Using both the textbook and Cybrary resources, research the essential marketing tools, then create a report in which you address the following questions:

23 / 01 / 2019 New Essays

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Important Information about Marketing Philosophy and Strategy

Marketers must understand the tools of their trade. Using both the textbook and Cybrary resources, research the essential marketing tools, then create a report in which you address the following questions:

1. What is the overall purpose of a marketing plan?

2. How do a marketing plan and strategic marketing plan fit together?

3. What are some legal or ethical issues you may need to consider?

4. List and describe the various components of a strategic marketing plan?. This portion of the project provides a framework for the remaining assignments in the class .

Please provide as much information as possible, including examples.


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