Managerial research methods

Assignment Task:

Choose two of the UK’S main airline companies from the list provided (British

Airways, Ryan Air & Easy Jet) and download the companies’ annual reports from

their website.

Produce the 2013, 2014 and 2015 ratio table for the companies you have chosen

from the list above (Profitability, Liquidity and Efficiency ratios as performed in class.)

Choose two ratios from each category.

(i) Based on these ratios and any other additional information available from the

annual reports, compile a report comparing the performance of the companies

selected.

(ii) Explain how these ratios could be used for financial planning and resource

allocation purposes by the companies you have selected.

Total marks for assignment: 100



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