itle: An analysis of an international fast fashion clothing retailer and its competitorUsing suitable models identify the customer perceived value for the customers for a company of your choice 20 4 2 Critically evaluate the existing value proposition f

Title: An analysis of an international fast fashion clothing retailer and its competitors Using suitable models identify the customer perceived value for the customers for a company of your choice 
20 4 
2 Critically evaluate the existing value proposition for the one you have chosen.  Compare and contrast the value proposition with that of the leading competitor in its sector.   
20 1-2 
3 Benchmark the two value propositions, comparing and contrasting as appropriate, and reaching a justified conclusion[s]      
20 1-2 
4 In light of your analysis of your existing value proposition and what you have learnt in this module produce a new value proposition that will match the value criteria of the customers. 
20 3 
5 Produce a plan to implement the value proposition externally and internally 
20 


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