Title: An analysis of an international fast fashion clothing retailer and its competitors Using suitable models identify the customer perceived value for the customers for a company of your choice
2 Critically evaluate the existing value proposition for the one you have chosen. Compare and contrast the value proposition with that of the leading competitor in its sector.
3 Benchmark the two value propositions, comparing and contrasting as appropriate, and reaching a justified conclusion[s]
4 In light of your analysis of your existing value proposition and what you have learnt in this module produce a new value proposition that will match the value criteria of the customers.
5 Produce a plan to implement the value proposition externally and internally