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Is Porter’s theory of competitive advantage of nations still relevant in the context of globalized economy?

19 / 01 / 2019 Marketing

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Is Porter’s theory of competitive advantage of nations still relevant in the context of globalized economy? Justify your answer providing and describing 2 examples of different industries. 2. To what kind of products global marketing strategy would fit best? Justify your answer, discussing advantages and disadvantages of this kind of marketing strategy. Provide and describe 2 examples of global marketing campaigns. 3. Do you think that CSR approach and CSR initiatives can support company’s core business operations? Justify your answer. Provide and discuss 2 examples of strategic CSR activities of different companies. 4. What methods to support sharing of tacit and explicit knowledge would work best in an international company? Provide 5 ideas. Justify them, using what you’ve learned about cross-cultural communication and about different barriers of knowledge sharing. Requiremennts!!!! One page per question!!!


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