Introduced the purpose of the marketing plan. Demonstrated clear Knowledge of product but not provided clear description of product
Identified relevant market trends and analysed the implications of market but no environmental trends on the product.
Some understanding of the competitive environment. Identified some direct competitors and conduct competitor analysis
Provided limited target customer profiles based on 4 segmentation variables.
Articulated the product position and unique selling proposition clearly.
Generally clear and logical argument but lacking depth in understanding of alternate viewpoints and uncertainties.
Followed limited SMART rules with 12 months plan