In this assessment, you will prepare a report as if you were the Revenue Manager for the Sydney Harbour Marriott Hotel at Circular Quay.

Assessment 1:
Research Report

Assessment Weighting: 40%
In this assessment, you will prepare a report as if you were the Revenue Manager for the Sydney Harbour Marriott Hotel at Circular Quay.
You are asked to present a report to your hotel’s General Manager that recommends a Revenue Management strategy
for the period 01st September – 30th November 2016.
Aspects that require critical consideration are:
• An analysis of market segmentation to determine the hotel’s target market segments.
• An analysis of the competitor set to determine the hotel’s competitor set.
• Demand Forecasting – to establish a 13 week forecast for this period.
• Channel Analysis The General Manager has already indicated her interest in the changing nature of distribution
channels and has requested that your strategy specifically addresses this.
Notes
Although this report is based in a real hotel and across a current time period, it requires a strong theoretical
framework with reference to the literature.
It must also account for recent changes and predictable events in the area of revenue management.
Current market analysis reports should be used as part of the overall strategy.
You an use tables, charts, graphs to support your pricing strategy.
Format
Executive Report Length 3,500 words. This will be strictly observed.
Weighting

This report is worth 40% of your total unit assessment.

This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document.
Submission guidelines
• The Executive Report should include, in this order
• Plagiarism declaration

• Title page
• Executive Summary
• Table of Contents.
• Introduction
• Body of work
(This can be titled differently and include sub-­‐headings)
• Conclusion
• Recommendations
• References
• Appendix
• Typed in format specified (refer to CALS) including, 1.5 line spacing except for the Executive Summary and
Reference List.
• Submitted in electronic form as a word-­‐processed file to www.turnitin.com.
• Please note that plagiarism is a serious academic offense.
Please refer to CALS for a better understanding on how plagiarism is detected and prevented.
• Professional layout and presentation, concise, informative and correctly referenced.
Graphs and colour can assist in summarising key points in your report.
• You must refer, in text, to a minimum of 12 academic references in order to show competency in the assessment.
Failure to meet this standard will result in a fail grade for this assessment.

This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document.
Assessment 2:
Final examination

The final examination will be a closed book examination in the timetabled period of Week 11.
The questions will cover all topic areas covered in the lectures and tutorials, all the named chapters in the textbook
and any readings given throughout the term.


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